AroundtheClock Unveils New Brand Identity as It Accelerates Regional Growth.
UAE(News Desk):: Integrated communications agency AroundtheClock (ATC) has unveiled a new brand identity and positioning under the tagline “The Agency in Motion,” marking a new phase in its development as the agency expands its regional presence and strengthens its integrated communications model.
The rebrand introduces a bold visual identity built around black, white and electric green. ATC’s signature two dots have been repositioned within the wordmark to create a stronger sense of movement, while larger typography gives the brand greater visibility and impact.
More than a visual transformation, the new identity reflects the agency’s broader evolution and its approach to delivering integrated communications and business solutions. ATC has organized its capabilities into a number of interconnected specialist divisions that can operate independently while working collectively under one umbrella.
These divisions include GLYPH, ATC’s creative studio, which focuses on brand strategy, narratives, creative concepts, campaigns, design, AI solutions and storytelling.
AMPLIFY serves as the agency’s social media division, covering social strategy, content creation, community management, social listening and AI-driven optimization. PULSE, meanwhile, focuses on creator partnerships, connecting brands with influencers, creators and user-generated content opportunities.
ATC’s integrated offering also includes ECHOES, its events and public relations division, providing events, PR, media relations, reputation management, activations and consultancy services.
AXIS operates as the agency’s integrated media engine, covering digital media, performance marketing, campaign planning, audience strategy, media buying, data and analytics. STACK, the agency’s web and technology lab, provides web and app development, SEO, AEO, AI tools and dashboard solutions.
Commenting on the rebrand, Rizk Naifeh, Chairman of AroundtheClock, said the agency must continue evolving alongside the rapidly changing communications landscape.
“An agency has to evolve constantly at the pace of change, and ATC is now further adapting to offer an all-in-one communications solution to brands and businesses,” Naifeh said. He added that the “The Agency in Motion” tagline reflects a long-standing principle at AroundtheClock that continuous evolution is essential to sustained agency and client success.
Pakinam Olama, CEO of AroundtheClock, said the new identity represents a clearer expression of the agency’s current capabilities and direction.
According to Olama, ATC continues to evolve through new capabilities, AI-enabled tools, talent development and geographic expansion, while continuously reassessing what brands require from their communications partners. She said the agency aims to simplify the increasing complexity of communications by bringing relevant disciplines together around common objectives and delivering business solutions.
AroundtheClock currently works across a broad range of sectors, including sustainability, banking and finance, real estate, hospitality, FMCG, retail, food and beverage, automotive, technology, culture and education.
The agency said its agile model combines creativity, technology and data-driven insights to deliver stronger and more measurable results for brands.
With the new identity, “The Agency in Motion” is being positioned not only as a brand statement but also as an operating philosophy for AroundtheClock. The agency said the new direction reflects its commitment to investing in local talent, expanding its global learning capabilities and applying those capabilities to support brands.
The rebrand comes as ATC continues to expand its capabilities and geographic reach, with the agency targeting further growth across the region and beyond.
