DAS Club Launches Its First Sports Abaya with The Walking Club to Promote Women’s Wellbeing and Breast Cancer Awareness.
Dubai(News Desk):: DAS Club took a new step towards promoting women’s health, wellbeing and community engagement with the launch of The Walking Club, a new initiative bringing women together through physical activity, social connection and breast cancer awareness.
As part of the initiative, DAS Club introduced DAS SPORTS, its first-ever sports abaya, following a year of development. Designed with breathable fabric, the new abaya aims to provide greater comfort and ease of movement during walking and everyday activities while maintaining modesty.
The launch coincides with Breast Cancer Awareness Month in October, with DAS Club unveiled a limited-edition pink version of the sports abaya to highlight the importance of awareness, prevention and early detection. The black edition will remain available as part of the DAS SPORT collection throughout the year.
More than a product launch, The Walking Club represents the beginning of a community initiative built around the belief that taking care of oneself can start with a single step. By encouraging women to come together and embrace movement, the initiative seeks to make physical activity an accessible and enjoyable part of everyday life.
The initiative also welcomes support from the Dubai Health Authority in promoting community wellbeing and breast cancer awareness, with a particular focus on the importance of early detection.
Under the message “Every Step Matters,” the inaugural walk took place on 9th October 2026, started at Dar Al Wasl Mall in Dubai.Participants gatherd at 6:00 PM before embarking on a 60-minute walk towards the Twisted Bridge at Dubai Canal. The walk was led by FitnGlam.
Through The Walking Club and the launch of DAS SPORT, DAS Club aims to bring together fashion, fitness and community engagement, encouraging women to prioritise their wellbeing while supporting an important health awareness cause.
