BurJuman Mall: The One-Stop Destination for Back to School, with a Smarter Take on Pocket Money.
Dubai(Web Desk):: Whether parents are getting organised early or tackling the last-minute school list,BurJuman Mall is making Back to School easier this season, bringing together everything families need for the new academic year alongside a new initiative designed to give children greater spending independence.
From new-season outfits and school shoes to bags, accessories, stationery and the latest technology, families can tick off their Back to School lists in one destination. With brands including Threads, MAX Fashion, Centrepoint, Sharaf DG, Emax, Eros, Samsung, Aldo, Crocs, Rivoli EyeZone and more, BurJuman offers plenty of choice for students of all ages.
Introducing Smart Pocket Money
Going beyond the traditional Back to School shopping experience, BurJuman is introducing Smart Pocket Money for the first time this season, turning the BurJuman Digital Gift Card into a smarter alternative to giving children cash.
Parents can choose how much they want to load onto the Gift Card, while children and teens get the independence to manage their own spending across 200+ brands at BurJuman Mall. The concept allows young people to start making their own spending choices within a set budget, while parents remain in control of how much pocket money they provide.
Particularly relevant for tweens and teens beginning to spend more time independently with friends, Smart Pocket Money brings a simple new dimension to the familiar idea of pocket money — more independence for them and greater peace of mind for parents.
To mark the launch, the first 1,000 qualifying customers who load AED 300 or more onto a Smart Pocket Money Gift Card will receive a complimentary AED 50 Nol Card,while stocks last.
Shop for School and Win the Tech to Power Their Learning
BurJuman is also making Back to School shopping more rewarding through a partnership with Sharaf DG, giving customers the opportunity to win laptops and tablets for the new academic year.
Running from 20 August to 13 September, the Shop & Win promotion will see 35+products given away during the campaign. Shoppers who spend AED 300 or more across BurJuman Mall in a single day can register their purchase through the digital raffle for a chance to win.
The promotion brings an added dimension to the Back to School journey, with laptops and tablets that can help students stay equipped for the increasingly digital way they learn, study and create.
From refreshing the school wardrobe and picking up everyday essentials to upgrading learning technology and introducing a smarter approach to pocket money, BurJuman brings the Back to School journey together under one roof.
For families preparing for the year ahead, Back to School is sorted at BurJuman Mall.
