Allbirds expands in the UAE with the opening of its new store in Abu Dhabi Marina Mall.
The new Wall Cruiser collection is launched.
Abu Dhabi(News Desk): Allbirds is celebrating two major milestones in the UAE, most notably the opening of its new store in Marina Mall, Abu Dhabi, and the regional launch of the Wall Cruiser, the brand’s most expressive silhouette in the Middle East, combining sustainable design and bold colors with timeless elegance .
A celebration of color and comfort
As part of the “Cruise in Color” campaign, Allbirds presents the Wall Cruiser, a tennis-court-inspired sneaker that combines simplicity, expressive colors, and the unique comfort the brand is known for. The collection is available in… 19 Colors, including five exclusive colors selected in collaboration with the Pantone Color Institute ™ .
Each color tells a story of creativity and uniqueness – values that align with the UAE’s vibrant and evolving fashion scene.
- Sapphire Blue: A deep, luxurious color that embodies elegance and confidence, reminiscent of the purity of our blue planet and creates a look that is both dramatic and elegant.
- Vibrant Lime Green: A bright, vibrant color that exudes life and energy, invigorating the senses and stimulating creativity and renewal.
- Golden yellow: A warm, luminous color resembling the UAE sun, expressing optimism, positivity, and renewed energy.
- Bright pink: A feminine and fun color, it evokes the spirit of summer flowers and reflects feelings of joy and romance.
- Granite Grey: A colour inspired by the powerful rocks of nature, it expresses stability, tranquility and timeless elegance.
“The Pantone Color Institute is a leading color and color science organization, and we are committed to providing the highest quality color and color solutions for our clients,” said Laurie Pressman, vice president of the Pantone Color Institute. ™ “Colors give us a way to break the rules, embrace freedom, and choose our own unique style. They can transform a sneaker into a canvas for personal expression. This collection reflects a celebration of boldness and individuality, with a growing trend toward vibrant aesthetics that celebrate individuality.
The Wool Cruiser is made from wool obtained through a recycling process that uses post-consumer Italian fabrics blended with recycled polyester. This is Allbirds’ first foray into wool felt, which has a durable, dimensional feel. The process doesn’t require reworking, but rather reuses pre-colored fabrics, giving the shoe its dynamic colorways and reflecting Allbirds ‘ commitment to making better products in a better way.
The design maintains the deliberate simplicity inspired by classic footwear with subtle details like the textured sole and embossed prints, delivering a sleek look that enhances the aesthetics of the colors.
“We wanted to capture the full spectrum of color, and Wool Crouse was the perfect template for that,” said Adrian Nyman, creative director at Allbirds. “The simple design with a texture that stands out The color is stunning thanks to the depth of the fabric and its unique texture, which highlights its uniqueness and can be worn in a bold or simple style.
The Wall Cruiser offers superior comfort thanks to the Featherbed sole. ™ Dual-density, foam-lined upper with Allbirds signature wool blend, and a wool collar and tongue provide a soft, snug feel around the foot for a comfortable, all-around fit.
The Wall Cruiser is now available at all Allbirds stores in the UAE, including Marina Mall Abu Dhabi, Mall of the Emirates, and The Dubai Mall, as well as online at: www.allbirds.ae
