A healthy start to the school year: SEHA CLINICS launches ‘The Future Starts Here’ activations.
Interactive, hands-on experiences combine career exploration, preventive health
awareness and family engagement
The activations will take place at The Galleria Mall from 28-30 August, Yas Mall from
4-6 September, and across nine SEHA CLINICS facilities from 31 August to 13 September 2026
Abu Dhabi(News Desk):: SEHA CLINICS, a subsidiary of PureHealth and one of the UAE’s largest primary and specialty care providers, has announced the launch of ‘The Future Starts Here’ interactive back-to-school activations that bring children and families together through engaging experiences focused on healthy development, wellbeing and preventive care, while introducing the breadth of support available through the SEHA CLINICS network.
Designed for children and families, ‘The Future Starts Here’ transforms career exploration into an immersive experience, inviting young participants to step into the roles of doctors, pilots, civil defence heroes and chefs. Through interactive technology, practical activities and gamified challenges, children can explore their interests and abilities while learning how healthy habits and preventive care can support their growth, development and future ambitions.
The initiative also highlights the important role of primary care in supporting families throughout every stage of a child’s development, from preventive health and routine care to access to specialised services when required.
Commenting on the launch, Dr. Khadija Al Marashda, CEO – SEHA CLINICS, said: “A child’s future is shaped not only by their ambitions and dreams, and by the health and wellbeing that support their growth, learning and development. At SEHA CLINICS, we believe preventive healthcare should be part of everyday life, helping families build healthy foundations early and supporting children as they grow.
‘The Future Starts Here’ initiative brings this belief into the community, creating a positive and engaging way for children and families to think about health and the role it plays in achieving their future aspirations. By encouraging healthy habits and greater awareness of preventive care from an early age, we aim to support children in growing, learning and thriving throughout every stage of their development.”
While children take part in the interactive activities, parents can visit the dedicated Parent Advisory Hub, where SEHA CLINICS’ Patient Experience team will welcome them and provide information about the paediatric services, answer questions about their child’s care and introduce them to the wider portfolio of services available across SEHA CLINICS’ network.
Dr. Khadija added: “As the largest primary healthcare network in the Emirate of Abu Dhabi, SEHA CLINICS plays a pivotal role in supporting the health and well-being of the community through its extensive presence and close accessibility to people across all segments of society. Its services extend beyond primary healthcare centers to public schools, ensuring that children are reached in the environments where they live, learn, and grow.
In alignment with the objectives of the UAE Year of the Family 2026, the campaign places family health and well-being at the heart of its priorities by promoting health awareness and empowering parents and children to make informed health choices and adopt positive, sustainable habits. These efforts contribute to improved quality of life and support long-term health and well-being for families and future generations.”
The campaign also builds on SEHA CLINICS’ longstanding role in supporting children’s health across the emirate. In addition to its network of 37 multi-specialty healthcare centres, SEHA CLINICS provides school health services across 218 public schools in Abu Dhabi, reinforcing its role as a healthcare partner to children and families both within the community and the school environment.
By combining education, entertainment, preventive health awareness and convenient access to care in a familiar community setting, ‘The Future Starts Here’ demonstrates SEHA CLINICS’ commitment to making healthcare more approachable for children and parents.
The campaign also provides families with more information about the breadth of SEHA CLINICS’ services, helping them identify and access the right care when they need it.
‘The Future Starts Here’ will launch at The Galleria Mall from 28–30 August, followed by Yas Mall from 4-6 September 2026. Back-to-school activations will also run across nine SEHA CLINICS facilities for 14 days, from 31 August to 13 September 2026. -ENDS-
