Abu Dhabi(Press Release):: Spinneys Abu Dhabi has launched Cheers United, a new campaign designed to support food and beverage venues across the capital by driving awareness, increasing footfall, and strengthening community engagement.

Developed as a collaborative platform, the campaign brings together Spinneys Abu Dhabi and its network of partner venues to amplify in-venue offers and promotions through a combination of digital and in-store activations.

At the core of the initiative is a dedicated promotional push via Spinneys Abu Dhabi’s owned channels, including its website, where participating venues and their offers will be showcased to a targeted customer base. The aim is to connect consumers directly with venues, encouraging visitation and boosting trading performance.

To complement this, the campaign will be supported in-store across Spinneys Abu Dhabi locations through a series of high-impact marketing touchpoints. These include branded end caps, tent cards, and danglers, all featuring Cheers United campaign collateral, creating a consistent and visible presence that drives awareness at point of purchase.

Positioned as a community-first initiative, Cheers United reflects Spinneys Abu Dhabi’s commitment to supporting the wider hospitality ecosystem. By leveraging its retail footprint and customer reach, the campaign is designed to generate tangible commercial value for partner venues while reinforcing a sense of connection across the city’s dining and social scene.

“Cheers United is about more than just promotion – it’s about partnership,” said Sacha Tanner, General Manager at Spinneys Abu Dhabi. “We recognise the important role venues play in Abu Dhabi’s social landscape, and this campaign allows us to actively support them by driving awareness, encouraging visits, and ultimately helping to generate revenue.”

The campaign also aligns with broader efforts to stimulate the local F&B sector by creating accessible, consumer-facing touchpoints that make it easier for residents to discover new venues and take advantage of curated offers.

As Abu Dhabi’s hospitality sector continues to evolve, initiatives such as Cheers United highlight the growing importance of collaboration between retail and F&B operators in building sustainable, mutually beneficial growth.

For more information or to see the promotions, visit https://spinneysauh.com/ or follow @Spinneysbev on social media.