In the wake of last month’s deadly assault in Pahalgam, Indian Illegally Occupied Jammu and Kashmir (IIOJK), which left 26 tourists dead, a parallel crisis has unfolded: a flood of misinformation and synthetically altered content has gripped Indian media.
From falsified victim identities to fabricated imagery generated by artificial intelligence, the digital response to the attack has been marred by deception and distortion.
As France 24 News reports, numerous viral posts have circulated widely, spreading inaccuracies that have muddled public perception and deepened social division across India.
One such example is a widely shared video of a couple dancing in the Pahalgam valley, falsely claimed to be the final moments of the late Lieutenant Vinay Narwal and his wife. The video was picked up by multiple Indian news outlets and circulated extensively online.
However, the couple in the video, Ashish and Yashika Sehrawat, later came forward to clarify that the footage had no connection to the victims of the attack.
They addressed the issue via Instagram and shared the video’s metadata with AFP, confirming it was filmed about a week before the incident. Though they had posted it on the same day as the attack, the video was unrelated. Disturbed by the false associations, they deleted it from their account.
In addition to misleading video content, artificially generated images claiming to show victims and the aftermath of the tragedy have also gained traction.
France 24 News pointed out discrepancies in one such set of AI-generated photos showing bodies in a mountainous area, citing inconsistencies in proportions and facial features, including uneven nostrils and distorted background figures.
Reverse image searches yielded no source, and multiple AI detection tools confirmed the images were artificially created. Some versions of the images also displayed a Meta AI logo, though many circulating copies had the watermark cropped out.
Another widely shared pair of AI-generated images appeared to depict a grieving woman, identified online as the widow of Lieutenant Narwal. These visuals, which displayed an artificial, wax-like texture, were also confirmed through detection tools to be fully synthetic.
The images were based on a real photo being used in Indian media to represent the tragedy, but had been altered to produce stylised or enhanced versions.
France 24 News concluded that the use of AI-generated visuals and out-of-context media in connection with the Pahalgam attack is contributing to rising tensions between Pakistan and India, as misinformation continues to circulate across social networks in the wake of the tragedy.
