Marugame Udon Accelerates UAE Expansion with Four New Locations.

Freshly handcrafted udon, live noodle-making and authentic Japanese flavours will soon be available to even more diners as the brand expands its UAE footprint.

Dubai(News Desk)::Following a successful first year in the UAE, Marugame Udon, the world’s largest udon restaurant chain with more than 1,100 restaurants worldwide is entering a new phase of expansion with four new locations planned across the country. The upcoming openings include BurJuman, Ibn Battuta, Dubai Mall and Al Wahda Mall – Abu Dhabi, alongside additional locations that will bring the brand’s signature handcrafted Japanese udon to even more communities.

The expansion builds on the strong momentum generated since the brand’s UAE debut, reinforcing Marugame Udon’s commitment to making authentic Japanese cuisine accessible through high-quality ingredients, freshly prepared dishes and exceptional value.

Opal Food Concepts LLC (Opal Foods) was formed in July 2024 as a joint venture between Mayfair Restaurants LLC and West Zone Group. This partnership merges deep expertise in the F&B industry, laying a robust foundation for new dining ventures.

“Over the past year, we’ve been incredibly encouraged by the response from diners across the UAE,” said Razeen Parambil, Founder and Director of Opal Food Concepts.

“The enthusiasm we have seen has reinforced our belief that there is a strong appetite for authentic Japanese comfort food served with quality, freshness and value. This next phase of expansion allows us to introduce the Marugame Udon experience to even more guests while remaining true to the craftsmanship that defines the brand.He added:”Every new restaurant represents another opportunity to share a dining experience centred on freshly made udon, genuine hospitality and accessibility. As we continue to grow, our focus remains on delivering authentic Japanese flavours while creating welcoming spaces where families, friends and food lovers can come together.”

One of Marugame Udon’s defining features is its signature “Live Noodle Theater,” where guests can watch skilled chefs prepare freshly handcrafted udon noodles in-store every day. This interactive dining experience showcases the precision, craftsmanship and authenticity that have made the brand a global favourite.

Tailored to local tastes, the UAE menu features a wide selection of Halal-certified Japanese favourites dishes, with signature udon bowls priced from AED 21 to AED 39. Popular favourites include the classic Kake Udon, the best-selling Chicken Katsu Curry Udon, and vegetarian and vegan options such as Spicy Maze Udon and Veg Clear Udon. Guests can also enjoy freshly prepared tempura starting from AED 7, alongside Japanese rice bowls and traditional Mochi desserts.

The latest expansion represents another significant milestone in Marugame Udon’s regional journey as it continues to strengthen its presence across the Emirates. By combining authentic Japanese craftsmanship, freshly made meals and affordable pricing, the brand aims to become one of the UAE’s leading destinations for quality Japanese dining..-END-