Emirates Luxury Show – Eternal Runway Kicks Off Global Fashion Tour This July

Dubai(News Desk)::Emirates Holding Group & MOVe (Moda Orama) Launch “Emirartes luxury Show – Eternal Runway” in Dubai – A Signature Fashion Showcase.

Emirates Holding Group Dubai, in partnership with MOVe (Moda Orama Ventures Pvt. Ltd.), a fashion and lifestyle division of Rose Merc Ltd. India, proudly announces the launch of “Eternal Runway”—the inaugural edition of an exclusive fashion showcase under the esteemed Emirates Luxury Show brand. The event will take place on 4th July 2025 at the Marriott Al Jaddaf, Dubai.

The Emirates Luxury Show is a flagship platform owned by Emirates Holding Group (Events Division), a UAE-based luxury and lifestyle conglomerate. Eternal Runway will mark its grand debut as a signature IP under this platform, reinforcing Dubai’s growing prominence on the global fashion map.

A Global Fashion Gateway:

Eternal Runway is a bold step toward bridging creative markets between India and the Middle East. Conceptualized by MOVe, the show will feature a fusion of international celebrity designers and emerging Indian talent—offering them an opportunity to shine before fashion buyers, media, influencers, and luxury industry leaders from the GCC and beyond.

Strategic Collaborations & Creative Leadership

The event unites a powerhouse of talent and visionaries:

• Emirates Holding Group leads as the host and curator under the Emirates Luxury Show umbrella.
• Shakir Shaikh, renowned for his direction at major fashion weeks, will serve as the official Show Director.

While we are in advance discussions with several International and Indian designers, reputed celebrity designers like Ken Ferns has confirmed to headline the show with a new collection designed specifically for the Middle Eastern market. Likewise another celebrity designer, Shavan Kumar,

has also confirmed his participation in the event. As also, another Indian designer Sam with his brand Mirror of Magazine will showcase his innovatively reimagined denim collection for the first time in Dubai.

Amongst the list of celebrities invited to the show, to walk as show stoppers for the showcasing designers, are: Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, Shawar Ali.Further collaborations with global fashion influencers and designers