Chery’s First Truck Launches in the UAE, Setting a New Benchmark in the Pickup Segment

 Chery introduces its first-ever pickup in the UAE, engineered for strength, durability and
performance across demanding terrains.
 Dual powertrain options, advanced 4WD capability and high-strength steel construction
engineered for the UAE’s diverse driving conditions.

Dubai(Press Release):: Chery UAE, represented in the country by AWR Automotive, a division by AWR Group, has launched its first-ever pickup truck in the market – the all-new HIMAVA – built as a go-anywhere vehicle for adventure seekers and a resilient companion for hardworking professionals.
Available in a wide range of exterior colors including White, Black, Silver, Green, and Red,
complemented by a refined Black and Brown interior, the HIMAVA features a rugged exterior
paired with a durable yet sophisticated cabin and advanced technology. Built to conquer the
toughest roads, it confidently tackles desert dunes, rocky mountain trails, and uneven terrain
with a robust structure and exceptional performance.
Its bold presence is defined by a large polygonal front grille and distinctive honeycomb- patterned elements, creating a sturdy, imposing design that reflects its capability. Additionally, the vehicle adopts a body structure composed of up to 52.2% high-strength steel, with nearly 48% of the body made of galvanized steel, enhancing corrosion resistance and reinforcing long-term durability in demanding conditions.
When it comes to strength, the HIMAVA offers two distinct trims tailored to different driving needs. The Comfort trim features a 2.4-litre gasoline engine producing 158 hp with a 5-speed manual transmission and 4WD, while the Luxury trim pairs a 2.3-litre turbo-diesel engine generating 160 hp with an 8-speed automatic transmission and 4WD, both ensuring robust torque and smooth performance across diverse terrains and driving conditions.
Further reinforcing its muscle, the HIMAVA is equipped with an advanced towing system offering a maximum towing capacity of up to 3 tons. Its adaptive four-wheel-drive system, combined with a powerful engine configuration, enables confident traction and control,allowing the pickup to navigate steep slopes and challenging landscapes with ease.
Complementing its strong and durable build is a comfortable and spacious interior designed for multi-scenario use. The HIMAVA features a versatile cargo bed that accommodates everything from heavy-duty tasks to weekend camping gear. Inside, the cabin blends comfort with intelligent functionality, featuring a 6-way adjustable driver’s seat and a 12.3-inch central touchscreen that anchors the modern dashboard layout. Seamless connectivity comes standard with both wired and wireless Apple CarPlay and Android Auto, ensuring effortless access to essential apps, navigation and communication features.

Engineered with safety at its core, the HIMAVA integrates a comprehensive range of protective
and driver-assistance technologies designed to inspire confidence behind the wheel. The pickup
features up to four airbags, alongside an Electronic Parking Brake (EPB) and advanced braking
and stability systems including ABS, EBD, BAS and ASR, enhancing control and responsiveness
across varying road conditions. Hill-start assist provides added reassurance on steep inclines,
while a reversing camera paired with rear parking radar improves visibility and precision when
maneuvering in tight spaces.
Commenting the launch of the HIMAVA, Mr. Zaher Sabbagh, Director of Chery UAE, stated:
“The launch of the HIMAVA pickup truck reflects Chery’s strength in designing vehicles that
respond to customers’ needs, cater to different lifestyles, and adapt to the UAE’s unique driving
conditions. The HIMAVA represents a natural evolution of our portfolio, featuring a captivating,
next-generation design that maintains convenience and practicality, while reasserting our
commitment to putting people first through safety-focused engineering and ongoing innovation.
With this truck, we are matching the rhythm of life here: resilient, dependable and ready for
both work and off-road escapes.”
By combining robust performance and practical versatility, the HIMAVA stands ready to take on any challenge and any road ahead. Confident, capable and purpose-built, it sets a new benchmark for Chery in the UAE, redefining what drivers can expect from a modern pickup. TheHIMAVA is now available for a test drive across all Chery UAE showrooms in Dubai, Abu Dhabi and Sharjah. –Ends-