CHERY Officially Announces Robert Lewandowski as CHERY Brand Global Ambassador
CHERY Officially Announces Robert Lewandowski as CHERY Brand Global Ambassador Reinforcing the Global Expression of the “For Family”Brand Philosophy
BARCELONA(News Desk): — CHERY officially announced at its European Operations Center in Barcelona that world-renowned football icon Robert Lewandowski has become CHERY Brand Global Ambassador.
Speaking at the signing ceremony, Lewandowski stated: “I am delighted to partner with a brand that genuinely prioritizes family. We share the same values — putting family first, staying focused, and striving for excellence. I look forward to working with CHERY to bring the “For Family” philosophy to families around the world.”
Zhu Shaodong, Executive Vice President of Chery International CEO of the EU Region, attended the ceremony. During the event, both parties formally signed the partnership agreement, exchanged commemorative gifts, and held a key handover ceremony for the TIGGO9 CSH, officially marking the start of a new chapter in their global collaboration.
This partnership represents a significant milestone in CHERY’s global strategy and further strengthens the global resonance of its “For Family” brand philosophy. In recent years, CHERY has accelerated its global expansion, with operations now spanning over 100 countries. Concurrently, the brand continues to advance its technology and product ecosystem in the fields of new energy, intelligent mobility, and family-oriented transportation solutions. Centered on the core pillars of safety, space, and technology, CHERY is committed to delivering safer, more comfortable, and more efficient mobility experiences for families around the world through accessible technology.
As one of the most iconic figures in world football, Lewandowski is globally recognized for his consistent professional excellence, disciplined professionalism, and positive public image. His enduring commitment to family values, responsibility, and long-term version aligns naturally with CHERY’s “For Family” mission.
For CHERY, “For Family” is more than a brand slogan — it is the cornerstone of the brand’s products and technology development. Upholding unified global safety standards, the brand addresses the real-world needs of families through human-centric spatial design. By championing the global accessibility of intelligent and hybrid technologies, CHERY empowers more families to enjoy a premium mobility lifestyle.
Focused on what matters most to families, CHERY is committed to delivering “Space. For Family,” “Safety. For Family,” and “Technology. For Family,” meeting users’ needs for greater space, enhanced safety, and smarter mobility.
The collaboration with Lewandowski is a pivotal milestone in CHERY’s global journey and a powerful reflection of its long-term commitment to families worldwide. Looking ahead, CHERY will continue to deepen its global presence through technological innovation and a long-term commitment to excellence, continuously enhancing its products, services,and intelligent ecosystem to create safer, happier mobility experiences with users around the world.
Echoes of the tie-up are already resonating across markets where CHERY is present, including the UAE, where Zaher Sabbagh, Director of CHERY UAE – part of AWR Automotive – commented upon the announcement: “At CHERY UAE, we see a strong alignment between Robert Lewandowski’s values and the aspirations of families across the UAE. The market here is increasingly driven by customers who seek not only innovation and advanced technology, but also trust, safety, and long-term value in their
mobility choices. This partnership reinforces CHERY’s commitment to delivering intelligent, family-oriented vehicles that perfectly match the lifestyle and expectations of UAE consumers.”
