Tanishq Launches Festival of Diamonds Across GCC with More Than 10,000 Natural Diamond Designs.
Dubai(News Desk):: Tanishq, the renowned jewellery brand from the Tata Group, has launched the 2026 edition of its flagship Festival of Diamonds, bringing more than 10,000 natural diamond jewellery designs to customers across the GCC. Running from July 17 to August 31, 2026, the campaign highlights one of the region’s largest showcases of natural diamond jewellery while introducing exclusive offers for customers in the UAE and Kuwait.
The annual festival reflects the growing preference among consumers for diamond jewellery that complements both everyday fashion and life’s special occasions. The extensive collection features contemporary pendants, elegant earrings, stackable rings, bracelets, necklaces and bridal jewellery, offering designs that appeal to customers of all ages and style preferences.
All pieces in the collection are crafted using 100 per cent natural diamonds, underscoring Tanishq’s commitment to quality, authenticity and fine craftsmanship.
Speaking about the campaign, Niraj Bhakare, AVP and Chief Sales & Marketing Officer, Jewellery International Business, Tanishq, said the company has seen a significant shift in customer preferences, with natural diamond jewellery becoming an integral part of everyday wear in addition to traditional celebrations.
“Natural diamonds have always held a special place in celebrating life’s milestones, but today’s customers are also embracing them as an expression of everyday style. The Festival of Diamonds reflects this evolution, bringing together a diverse collection of over 10,000 designs suited to different tastes and occasions. At Tanishq, we are equally committed to helping customers make informed choices, and the upcoming launch of our Diamond Expertise Centre in the UAE is another step towards making the diamond-buying journey more transparent and easier to understand,” Bhakare said.
As part of the festival, Tanishq is offering attractive promotions across participating stores in the GCC. Customers in the United Arab Emirates can avail up to 25 per cent off on diamond jewellery and gold making charges, receive 100 per cent valuation on old gold exchange, and enjoy up to AED 15 additional value on diamond purchases.
In Kuwait, shoppers can benefit from up to 25 per cent off on diamond jewellery and gold making charges, 100 per cent valuation on old gold exchange, and up to KWD 1.5 additional value on diamond purchases. Promotional offers for Qatar and Oman will be announced locally.
The Festival of Diamonds will continue until August 31, giving customers across the region the opportunity to explore an extensive collection of natural diamond jewellery backed by trusted craftsmanship, contemporary design and transparent purchasing.-END-
