Targeted Digital Campaign Helps Noni Art Studio AttractPortfolio Students and Expand Adult Art Programme

Above Digital campaign delivers qualified student enrolments and new workshop audienceswithin the first month

Dubai(Press Release)::–Above Digital, a Dubai-based performance marketing agency, hashelped Noni Art Studio attract qualified portfolio students and expand into new adult art audiencesthrough a targeted digital marketing campaign focused on lead quality and niche audience targeting.Noni Art Studio was founded by Naureen Tahir (Noni), a classically trained realist artist who studiedin Florence and Toronto.The studio built a strong reputation through word of mouth, but growth wasoften uneven, withperiods of high demand followed by gaps in new enquiries.

While the studio had previously experimented with running digital campaigns independently, resultswere limited. The business needed a more consistent and predictable way to attract the right audience,particularly students preparing art portfolios for university admissions, a highly specialised segment.During the campaign, Above Digital developed a focused performance marketing strategy aimed attwo key audiences: portfolio students preparing forart school admissions and adults interested instructured art workshops, including oil and mixed media.“One of the most important parts of this project was clarity,” said Namita Ramani, Founder and CEOof Above Digital. “We weren’t trying to reach everyone interested in art. We were targeting veryspecific groups with clear intent, and that’s what improved the quality of enquiries and conversions.”The results were visible within the first month of the campaign, with the studio onboarding more thanfive portfolio students and generating strong interest in adult workshops, opening up a new revenuestream for the business.One of the standout strategies was the introduction of themed workshops inspired by iconic artists.

AVan Gogh-inspired workshop, where participants recreated elements of his signature style, attractednew audiences and led to higher conversions into ongoing classes and programmes.“The campaigns didn’t just bring more enquiries, they brought the right kind of enquiries,” said Noni,Founderof Noni Art Studio. “We saw more serious students, more committed participants, and moreinterest in our specialised programmes. That made a real difference to how we plan and grow the studio.

”The collaboration demonstrates how targeted performance marketing can support niche, service-ledbusinesses where audience fit and lead quality are more important than high enquiry volumes.“For specialised businesses, marketing is not about visibility alone, it’s about predictability,” addedRamani. “When you can generate the right enquiries consistently, you can plan your time, yourclasses, and your growth much more effectively