BUILDING CONNECTIONS AND MEMORIES ONE LEGO® BRICK AT A TIME.
This Ramadan, the LEGO Group supports 4-get-me-not and doyourbit.xyz on a community workshop using the Six Bricks approach for inter-generational experiences
Dubai(News Desk)::– As daily life grows busier with work, chores and digital distractions, many families are finding it harder to spend meaningful time together. The LEGO® Play Well Study 2024 confirms this reality, with 87% of parents and 88% of children saying they wish they could play more together.
While toys are often viewed mainly as gifting items during festive seasons, they also hold the potential to redefine quality time. Ramadan offers a moment to slow down and strengthen family bonds, making it a meaningful time to focus on shared experiences and letting LEGO bricks help turn indoor hours into bursts of curiosity, creativity and family fun.
Kristian Imhof, General Manager at LEGO Middle East, said: “Togetherness is the most important aspect of Ramadan, and the LEGO brick provides endless opportunities for families to connect and rediscover the magic of playtime. From the very beginning of our journey, our promise to children and adults in their lives has always been to deliver joy of building and pride of creation through LEGO play and we can’t wait to see the creativity unleashed this Ramdan by families.”
Family Fun with Six Bricks
One initiative that the LEGO Group is getting behind this Ramadan is a Six Bricks community workshop in Dubai, which seeks to unlock creativity, learning and connection across generations through LEGO play. The event is run by doyourbit.xyz, led by Saira Gulamani, and in collaboration with 4-get-me-not, a social enterprise in the UAE which focuses on seniors above 60 affected by memory-related conditions.
The Six Bricks approach uses short, guided activities built around six colourful LEGO DUPLO® bricks to encourage focus, collaboration, and problem-solving. Originating in South Africa and first tested across 25 schools, the Six Bricks concept now includes over 500 activities and more than 900 million possible brick combinations when using just six 2×4 bricks of the same colour. Today it is used globally in schools, homes, hospitals, and nursing homes, showing its versatility as a meaningful engagement tool.
Rooted in the values of connection and community that define Ramadan, the event will take place on 12 February at Dusit Thani and invites families from youth to elders to slow down and spend quality play time together.
The Power of Play
As with all LEGO products, the benefits of the Six Bricks concept extend beyond children’s development and can act as a strong and playful bridge between generations, which many households recognize the value of. The LEGO Play Well Study 2024 found that 91% of parents say play helps build stronger family bonds, 88% say it strengthens grandparent-grandchild relationships and 90% believe play supports mental wellbeing, memory and communication.
“When youth and seniors sit around the same table and build together, something powerful happens. Skills are exchanged, stories are shared, and families rediscover purpose through play.” Says Saira Gulamani, Founder of doyourbit.xyz.“We know from research that adults who experience social isolation may be more likely to develop dementia over time, underscoring the value of simple and meaningful moments of connection. Bringing family members of different ages together through play isn’t merely a social activity, but a developmental and psychosocial intervention with long-term implications for community resilience and compassionate citizenship.”
