Dubai Lynx honours the UAE Government Media Office as the 2026Advertiser of the Year
Dubai(News Desk)::Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the UAE Government Media Office as its 2026 Advertiser of the Year. This prestigious accolade recognises organisations that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by themselves or their agencies.
The UAE Government Media Office has consistently demonstrated creative excellence across the region and globally, earning 220 Awards, including 32 Awards across Dubai Lynx and Cannes Lions over the past five years. Their immense success at Dubai Lynx, includes four Grands Prix across Brand Experience &Activation, Entertainment, Healthcare and the Social & Creator (formerly Social & Influencer) Lynx Awards.
Philip Thomas, Chairman, Dubai Lynx, said: “The UAE Government Media Office has played a defining role inshaping how the UAE is seen around the world. Their work demonstrates the power of bold thinking and cinematic storytelling to drive meaningful impact at scale. We’re proud to recognise them as our 2026Advertiser of the Year.”
Ian Fair service, Vice Chairman, Dubai Lynx, added: “The Advertiser of the Year Award recognises creative excellence, demonstrating the business value of creative communications. Year on year the UAE Government Media Office continues to showcase how creative work rooted in celebrating its people and culture can reshape global perceptions and drive investment. This is the first time a government body has achieved this accolade, and it’s an honour to celebrate their contributions to the MENA region and global creative community.”
The UAE Government Media Office has built a strong track record of award-winning campaigns that blend cultural insight with innovative execution. ‘Double Moon’, created with Mullen Lowe MENA, stood out for its inspired use of technology to amplify the UAE’s historic milestone in space exploration, winning a Silver Outdoor Lion at Cannes Lions 2021 and the Grand Prix in Brand Experience & Activation at Dubai Lynx 2022. In the same year, ‘It’s Possible’, in collaboration with Virtue Worldwide, won the Entertainment Grand Prix at the Dubai Lynx Awards, while the in-house produced campaign ‘The Warm Winter Livestream’ secured a Bronze Media Lion at Cannes Lions, highlighting the Office’s creative capabilities and strategic maturity.
In 2023, the UAE Government Media Office reinforced its status as a creative leader, with ‘Empty Plates’, incollaboration with Saatchi & Saatchi ME. The campaign won eight Lynx Awards, including two Grands Prix in Healthcare and Social & Creator, and went on to receive a Bronze Health & Wellness Lion at Cannes Lions. This marked the Office’s third consecutive Cannes Lions win, reflecting its continued commitment to delivering culturally resonant campaigns that deliver real change and sets new benchmarks for creativity.
The UAE Government Media Office continues to redefine the creative landscape in the region, earning accolades not only for award-winning campaigns but also for the exceptional leadership driving its success.Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, exemplifies this excellence, having been named the 2023 Advertising Person of the Year
