Fount Concept Store Announces Landmark Expansion to the Cultural Foundation, Cementing Abu Dhabi’s Ascendant Design Identity

 The expansion reflects Abu Dhabi’s evolution into a global hub for purposeful design and design thinking
 Fount brings museum-grade objects and everyday icons into a living cultural dialogue
 A new chapter for curated design at the intersection of heritage, culture, and contemporary living

ABU DHABI(News Desk):: Fount, the capital’s premier curated concept store and a pillar of the Ripple Collective, is proud to announce the opening of its newest branch at the iconic Cultural Foundation in Abu Dhabi. This expansion marks a pivotal moment for Fount, extending its reach from its flagship store at Erth Abu Dhabi to one of the city’s most significant cultural sites, located alongside the historic Qasr Al Hosn. With Abu Dhabi continuing its ascent as the global capital for high-concept design and elevated retail experiences, Fount’s arrival at Cultural Foundation signals a new chapter in the city’s visual journey. The move aligns with a broader regional shift toward  purposeful design , where value is found not just in the object itself, but in the heritage, craftsmanship, and story it carries.

By establishing a presence within Qasr Al Hosn historic site, Fount synthesises the traditional Emirati values of functionalism and timelessness with the visionary standards of global design masters.
Fount is an invitation to appreciate good design, says Joana Abreu, Founder of Fount. Opening at the Cultural Foundation is deeply personal. It is an architectural icon that holds the memory of the city. To contribute our curated stories to this site is our way of feeding the design spirit of Abu Dhabi.

Curating a World-Class Visual Culture

Founded in 2023, Fount has quickly established itself as a destination for those seeking thoughtfully curated pieces with lasting value. Its USP lies in a highly selective global curation, bringing together design visionaries, emerging studios, and rare, bespoke pieces, many of which are not typically accessible in the regional retail market.
From Finnish modernism and Japanese craftsmanship to Swiss precision and Portuguese heritage brands, Fount offers a collection that speaks to both seasoned collectors and design-conscious consumers, serving their needs through intentional outlets housed at Erth Abu Dhabi, the Al Ain Museum, and the Abrahamic Family House.

The new concept store at Qasr Al Hosn site will showcase a meticulously assembled collection of future heirlooms, objects worthy of being passed down through generations, telling the compelling story of the people who seek them out.Featuring a mix of museum-worthy icons and functional objects, the space reinforces Fount’s positioning as a connector of collectable items and everyday living.

The brand’s tiered curation model allows visitors to engage at different levels, whether discovering beautifully crafted stationery and lifestyle objects, investing in statement furniture pieces, or acquiring rare designs by globally recognised masters such as Alvar Aalto, Charles and Ray Eames, Verner Panton, and George Nelson.
Fount’s growing presence aligns closely with Abu Dhabi’s wider strategy to attract discerning global audiences through elevated retail concepts that prioritise experience, authenticity, and cultural relevance. The brand appeals strongly to architects, interior designers, collectors, creatives, and tastemakers—offering not just products, but access to design knowledge, storytelling, and a like-minded community.

An Ecosystem of Impact

As a core component of the Ripple Collective, Fount strengthens an Abu Dhabi-based creative ecosystem that includes the design studio Slash and the makers’ platform Fabrica. Its evolution reflects the Collective’s mission to design for impact,catering to an audience that prioritises authenticity and intellectual depth in their lifestyle choices.
With the new branch, Fount continues to build an aesthetic-driven retail experience that is collectible, educational, and deeply connected to place, offering a new reference point for high-concept curation in the capital.By placing world-class design objects within a site of immense cultural heritage,Fount is not merely expanding its physical footprint; it is facilitating an elevated conversation about how we live, the tools we use, and the legacy we leave behind.
For reference: The flagship is currently in a soft opening phase for the duration of the festival and will officially relaunch once the final fit-out is complete.-ENDS-