Kotook: From Green Building to Green Value
Making Sustainability a Core Investment Driver
Our mission is to make sustainability a core driver of real estate value said by Javad Mahmoodi ,CEO & Co-Founder, Kotook Tech Ltd
Kotook was created from a simple but powerful belief: to accelerate the adoption of green buildings, we must make their value visible, understandable, and actionable for everyone.
As its co-founder and CEO, my journey shaped this vision. For seven years, I served as Mayor of a World Wetland City and UNESCO Learning City, where I experienced first-hand the delicate balance between urban growth and environmental stewardship. Also I focused on management systems and sustainability frameworks as a certified management consultant, learning how structured standards can create real-world impact. With over 15 years of experience as a programmer and system designer, I gained the technical expertise to transform ideas into digital platforms. Alongside this, my work as an environmental activist — recognized nationally and internationally — strengthened my conviction that sustainability must move beyond awareness and into measurable action.
Kotook is the result of this journey, co-founded with my long-time friend , Mohammad Reza Bartarang, a real estate specialist in Dubai. Registered in DIFC Dubai as an Innovation and AI Research company, Kotook brings together artificial intelligence, sustainability expertise, and deep real estate knowledge to transform how the market values and promotes sustainable buildings. Our flagship solution is the Greenness Index, which translates complex sustainability certifications and local regulations into a simple, meaningful score. This empowers developers, investors, buyers, and policymakers to see the tangible benefits of sustainable buildings without needing to navigate technical complexity.
In addition, Kotook integrates AI-driven property insights and comparisons, enabling users to make smarter real estate decisions while highlighting the economic and lifestyle benefits of green buildings. We also amplify awareness through content creation, including our YouTube channel dedicated to sustainable living and real estate.
Our mission is clear: to make sustainability a core driver of real estate value. By doing so, we align with Dubai’s Vision 2040 and Net Zero 2050, while shaping a market where green buildings are not just an option but the preferred standard.
