HONGQI Unveils the HONGQI GUOYA in Abu Dhabi

Celebrating the Fusion of Elite Sport and Ultra-Luxury Performance

First 30 GUOYA owners receive lifetime privileges.

“HONGQI GUOYA represents a new chapter in Oriental ultra luxury, says Giles Taylor

Abu Dhabi(News Desk)::HONGQI, China’s leading ultra-luxury automotive marque since 1958, introduced the HONGQI GUOYA in Abu Dhabi during a high-energy evening aligned with one of the world’s most prestigious sporting events — the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council. As the Official Luxury Automotive Partner, HONGQI used the global spotlight of SailGP to showcase a vehicle built at the intersection of world-class performance engineering and elevated luxury lifestyle.

With SailGP’s racing environment defined by precision, speed, and elite competition, the GUOYA’s debut highlighted the natural connection between high-performance sport and ultra-luxury mobility. Attending media were offered an in-depth experience exploring the vehicle’s athletic engineering, sculptural design, and refined interior comfort.

During the press conference, Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, reflected on the synergy between HONGQI’s design philosophy and the performance culture of SailGP.

“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” said Giles Taylor. “Introducing it in Abu Dhabi, especially on a stage known for high-speed excellence and competition, creates a meaningful alignment between performance and luxury.”

Performance Inspired by the World of Elite Sport

Just as SailGP athletes rely on precision and rapid response, the GUOYA is engineered with high-performance capability at its core. The model is powered by a self-developed V8 platform refined over 67 years, delivering:

• 430 kW of power
• 800 N·m of torque
• Lightning-fast response through a mid-mounted HOT-V twin-turbocharger architecture

This configuration improves thermal efficiency, reduces lag, and delivers seamless acceleration — ideal for drivers who demand athletic power wrapped in luxury refinement.

A lightweight body and advanced NVH engineering ensure that performance feels smooth, stable, and remarkably quiet, even at dynamic speeds.

Design That Mirrors the Energy of Competitive Sailing

The GUOYA’s sculptural exterior reflects the same sense of purpose and aerodynamic clarity seen in high-performance racing vessels. Inspired by architectural symmetry and cultural iconography, the design blends presence with movement.

Defining elements include:

• A commanding front composition modeled after the Hall of Supreme Harmony
• A symbolic 23.5° hood ornament, recalling the precision of sporting instrumentation
• Rear elements influenced by Tian’anmen’s skyline, shaped to support aerodynamic flow

From every angle, the GUOYA communicates both power and elegance — a duality that resonates with the spirit of international sport.

A Cabin Tailored for Recovery, Focus, and Comfort

Elite athletes understand that performance requires balance — exertion paired with recovery. The GUOYA’s interior delivers that restorative experience for its occupants.

Key interior performance-luxury features include:

• 24-way front and 22-way rear ergonomic seating adjustments
• Massage, ventilation, and heating for post-performance comfort
• A multisensory 4D seat–audio interaction system
• A 3,240-watt, 32-speaker audio environment, tuned for immersion

Artisanal finishes — lacquerwork, cloisonné, filigree, and embroidery — add a sense of craftsmanship that elevates the cabin beyond functional luxury into an artistic retreat.

Exclusive Prestige for 30 Global Pioneers

Fitting for a model unveiled at one of the world’s most exclusive sporting events, the first 30 GUOYA owners receive lifetime privileges:

• *Lifetime warranty *Lifetime roadside assistance*Lifetime on-demand inspection *Lifetime dedicated customer care

Personalization options — including bespoke embroidery, two-tone exteriors, hand-painted detailing, wool carpeting, and lacquer-crafted keys — ensure each GUOYA reflects its owner’s distinct identity, much like custom gear crafted for elite athletes.

A New Benchmark Where Luxury Meets Performance Culture

HONGQI’s participation in the Mubadala Abu Dhabi Sail Grand Prix affirms its commitment to platforms that embody excellence, precision, and global prestige. The GUOYA represents the union of athletic engineering and refined luxury — a flagship that elevates mobility into a performance-driven lifestyle.– ENDS –