Marks & Spencer Unveil AW25 Collection
A celebration of modern dressing through texture, tailoring and timeless design
All items are available online on  www.marksandspencerme.com/en-ae.
Dubai(News Desk): Marks & Spencer, operated by Al-Futtaim Group, announces the launch of its Autograph AW25 campaign across Womens and Mens, available in selected stores and online. The collection features transitional must-haves that reaffirm Autograph’s reputation for considered design, premium fabrics, and contemporary elegance.
Inspired by the world’s most iconic runways, the campaign channels catwalk energy, with every look styled with intention and every image crafted to captivate. Shot with cinematic flair and an editorial sensibility, the campaign positions Autograph as a fashion-forward edit, bringing catwalk confidence to everyday dressing.
The launch also marks a milestone for the sub-brand, celebrating 25 years of Autograph at M&S. Since its debut in 2000, Autograph has been synonymous with elevated everyday essentials and sophisticated statement pieces. The AW25 collection honours this legacy, reimagining archival inspirations through a rich seasonal palette, tactile fabrics, and tailored silhouettes.
Celebrating clean lines, texture and effortless sophistication, the menswear collection is a masterclass in contemporary dressing throughout the colder months. An expression of effortless luxury through modern tailoring and elevated casualwear, designed for today’s man.
Rooted in versatility with a quiet confidence, a refined palette of black, cream and beige anchors the collection, delivering a curated and dependable edit of premium wardrobe staples. Brought to life through elevated fabric use, the collection features merino knits and soft wool textures, from sharp suiting to softly structured wool coats. Leather and buttery suede jackets add a contemporary edge and are complemented by leather holdalls and tumbled leather loafers.
Statement pieces include a geo print knit, crafted in ultra-soft mercerised wool, alongside the British wool double-breasted suit and trousers, tailored in a premium mohair blend. Championing our national tailoring heritage, whilst celebrating a contemporary fit.
Mitch Hughes, Director of Menswear comments; “Autograph has become the cornerstone of our Menswear offering at M&S, and over the last 25 years has established a legacy synonymous with quality craftsmanship, style, and innovation, that our customers trust. This season, we’re not just celebrating the brand heritage, we’re championing bold, timeless pieces that blend tradition with contemporary design – for the modern man. Autograph makes outfit building effortless, and from classic British wool suiting to refined knits and elevated leather outerwear, every element has been crafted with care and attention to detail. Our customers want to look sharp, and this collection delivers in every way – from socks to shoes, and shirts to suits. From our classic staples to the new atelier and performance ranges, Autograph delivers a confident, effortless collection, designed to be worn and loved season after season. Autograph isn’t just menswear – it’s a statement of enduring style
Spanning a refined palette of dark, muted hues and rich neutrals, the womenswear collection puts statement outerwear front and centre. From oversized longhair faux furs to tailored longline coats, each piece is designed to make an impact while offering versatility and ease of wear. Complemented by transitional styles including soft, premium leather bombers, leather dresses and denim separates.
Marks & Spencer celebrate texture with pure silk organza shirts and knitted jumpers, in bright pops of cornflower blue, alongside a fitted premium cotton blend denim shirt – each crafted to add dimension through tactile fabric use. Pleated midi skirts and dresses add femininity to the collection but are paired with contrasting leather lace up boots for a toughened aesthetic.
Perfect for transitional day to night dressing these versatile looks adapt seamlessly. Sharp tailored suiting and striking co-ords like the snake-print two-piece are perfect for making a confident statement after hours but equally can be dressed down for the everyday. Inspired by atelier craftsmanship, the premium range combines luxurious, fashion-informed pieces, championing luxurious wools and buttery leathers, embodying timeless elegance with modern sensibility.
Maddy Evans, Director of M&S Woman comments; “This season marks a confident evolution of the brand’s signature style, introducing statement looks that comprise opulent faux furs and top to toe snake print, whilst grounded in elevated essentials to transition from day to night and Autumn through Winter. We continue to celebrate premium fabrics, synonymous with Autograph, from tactile knits and premium denim to beautifully crafted leather and suede accessories. Every detail has been considered, creating a versatile capsule that feels stylish and premium – designed to stand the test of time, as we celebrate 25 years of Autograph at M&S.”
